Winding tree, the decentralized Ethereum-based travel marketplace, will collaborate with American Airlines, one of the world’s largest airlines, to provide employees of one of the world’s largest business travel buyers with direct access to U.S. content. This travel buyer will use Winding Tree’s decentralized market platform to book travel arrangements directly with American Airlines as part of the collaboration.

While COVID-19 has hit the travel industry hard, it has also created a window of opportunity for companies looking to take stock, explore improvements to their protocols, and explore new technologies after the pandemic. The pandemic has catalyzed companies towards more innovative, cost-effective and decentralized approaches to their business travel setups.

READ ALSO: Free iPhone 12, 7th Generation iPad for American Airlines Frontline Employees: Could It Help Flight Agents?

“We are proud to partner with American Airlines, one of the largest and most respected airlines in the industry,” said Pedro Anderson, COO and co-founder of Winding Tree. “This is not only a testament to our solution, but American joins us at a critical time as there is a complete paradigm shift in travel, making radical innovative changes possible.”

The relationship enables targeted travelers to receive tailored, cost-effective travel options and provides a more modern booking experience. Winding Tree will provide an enhanced framework for American’s recreation reservations program with this corporate buyer through this partnership. The program will be able to negotiate unique and high offers directly with American Airlines. With the help of NDC technology, these agreements will be better suited to the needs of the business.

“We’re always looking for innovative ways to give our customers access to American content in the way that works best for them,” said Neil Geurin, general manager, Digital and Distribution, American Airlines. “Winding Tree offers a frictionless approach to achieving this goal, and we look forward to working closely with them. ”

Hosting the program for peer-to-peer connections will also allow future participants to access travel information for other areas of industry interest such as, for example, sustainable fuel use. of aviation for environmentally conscious companies. Along with a growing list of partners, American Airlines joins Air Canada by leveraging Winding Tree’s decentralized marketplace to deal more directly with buyers.

RELATED ARTICLE: American Airlines Stock Soars, Thanks to Reddit Group Behind GameStop Stock Spike

2021 TECHTIMES.com All rights reserved. Do not reproduce without permission.