Why Asian travelers choose non-hotel accommodation
Where do you like to stay when you are on vacation? In hotels/resorts or opt for private accommodation to feel at home? Yes you belong to the latter group, then you’re in good company, as an increasing number of Asians are opting for non-hotel accommodation (NHA), also known as homestays, when traveling.
This is uncovered by agoda in its “Travel and Technology Study”, which examines the motivations and booking behaviors of travelers driving the rise in NHAs. The research is based on a survey of over 16,000 respondents aged 18-64 in 15 countries.
The accommodation platform says “more than 1.5 million properties globally have included all kinds of homestays, providing a unique perspective on the impact of NHAs over time.”
Here are the NHA trends revealed by the study:
Travelers opt for NHA when close to home
Domestic travelers are more likely to book homestays, but they also consider booking private houses/apartments when traveling to neighboring countries.
Travelers from Indonesia (79%), Singapore (71%), Philippines (82%) and Thailand (80%) are most likely to consider booking homestays when traveling in Asia. Similarly, travelers from the UK (88%), the US (84%) and Australia (75%) will opt for a private home on their home continent.
Reasons for choosing a hotel alternative vary by country
- Indonesians (55%), Malaysians (54%) and Filipinos (53%) will book NHAs to accommodate families and large groups.
- Singaporeans (57%), Thais (54%) and Australians (46%) see NHAs as a cheaper option than a hotel room.
- Adventurous Chinese travelers primarily consider NHAs to get a more local travel experience (55%).
Types of NHL reserved by market
- Bed and breakfasts rank first among Filipino travelers, with 53% of respondents having booked one in the past year
- Private homes are among the favorites of travelers from Singapore (44%), Malaysia (40%) and Australia (38%)
- Preferred villas and guesthouses of Indonesian travelers (37%, 36% respectively) and Thai travelers (31%, 32% respectively)
Travelers can connect homestay properties through agoda Homes, a portal for homeowners to list their properties for free to agoda users around the world.
• All images (featured image – treehouse in Nusa Penida, Bali) credit: agoda