These are the most popular travel booking sites
Skift.com this month published the results of its travel site traffic survey, based on an estimate of on-site visits in May.
Rankings aggregate visits to all websites of the same brand. So, for example, Expedia’s traffic includes not only Expedia.com, but also country-specific sites like Expedia.co.uk and Expedia.de.
The results, from the most visited to the least visited travel sites:
The rankings are both surprising and not.
Booking.com is the leader, predictably. But it goes beyond that: the site is also growing, increasing visits by 27% in the first five months of 2014.
Of course, travel companies like TripAdvisor, Expedia, and Priceline are on the list.
But Airbnb ranked among the top five travel sites? Apparently yes.
Sky scanner? Agoda? Who knew? And who are they anyway?
The bottom line, even for the most engaged travelers, is that the online travel landscape remains very fluid. The website you used to research and book your trips last month will likely do the job again next month. But maybe there is a new website that can do it better.
Reader’s reality check
This article originally appeared on FrequentFlier.com.
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