PayBy, an innovative fintech company, has partnered with leading online travel and tourism platform Asfartrip, to enable customers making travel, flight or hotel bookings on Asfartrip to pay securely at the help of PayBy payment solutions.

PayBy also announced that it has integrated the Asfartrip website into its native application to provide access to travel and hotel booking services to its customers, as well as facilitate cashless travel. With the secure, smart and easy-to-use PayBy app, customers can now make travel reservations and plan their vacations from anywhere, anytime, providing added convenience and ease of booking through the application.

Cashless travel is widely described as the future of tourism, as the sector recovers from the Covid-19 pandemic and mobile phones are well integrated into the post-pandemic travel and tourism experience. The partnership between PayBy and Asfartrip is an important step towards making cashless travel a reality – a world in which anyone planning to travel, stay or go on vacation does not have to worry about cash in the checkout and adopts online payment solutions.

PayBy’s payment solutions are available to all UAE residents, providing added convenience for unbanked or underbanked customers to book tickets online.

Asfartrip’s Rashid Alketbi said: “People are increasingly using smartphone apps for all aspects of travel: from planning trips, showing proof of vaccinations and obtaining electronic boarding passes, from accessing their hotel room, making cashless payments and sharing their travel experience on social media.

“Integration with PayBy payment solutions is a logical next step to provide more convenience, safety and security to our customers. Contactless payment is faster, safer and the need of the hour and this partnership with PayBy is another step in delivering additional value to our customers.

According to a study by global market intelligence provider Statista, the value of contactless transactions is expected to nearly double digital payments activity, from $4.4 trillion in 2020 to $8.26 trillion in 2024.

Asfartrip is the first third-party lifestyle product integrated into the native PayBy application. The company plans to integrate more value-added services on its app in the future, allowing customers to place orders on coupons, game credit sales, and food delivery, among others. Thanks to the diversity of the improved PayBy ecosystem, customers can enjoy all high-frequency payment scenarios on the all-in-one app.

PayBy also provides digital payment services covering multiple scenarios, such as retail purchases, hotels, taxis, utilities and mobile recharges. PayBy uses a QR code-based payment system to enable contactless and cashless payments. The QR code generated by PayBy is based on tokenization – widely recognized as a more secure payment method as it allows payment to be processed without exposing sensitive payment information.