New Brunswick printed the latest edition of the popular Explore NB travel guide
You might call it a digital sign of the times, but visitors to New Brunswick now receive the last printed copies of the provincial travel guide.
The emphasis is on online marketing and away from the booklet that has been used for generations.
Nevada resident Mike Gagnon says he never goes anywhere without picking up local tourist literature – in this case, The New Brunswick Travel Guide.
“It gives you the slogans to grab your attention,” Gagnon said. “It’s definitely old school, but you need something. There are things you can get online, but it gives you the little details and catches your eye. I really like these magazines.
Another Nevada resident, Arlene Sirois, says her copy is full of dog ears.
“We looked at them yesterday and decided which route we want to take today,” Sirois said.
Tour guide Nicolle Gray says the demand for “the guide” far exceeds tourism literature.
“People come here and they want something to hold in their hand,” Gray said. “We have a lot of others, but we don’t keep them very long. People come in straight in and they take them straight from the shelves. “
California resident Barry Brian, however, plans his tour of the Maritimes with little more than digital information.
“We’re going to customize our own itinerary based on that,” Brian said. “So the Internet is a wonderful source for this. “
Howard Heans, owner of a campground in Hardings Point, New Brunswick, says there are many things that should have been considered before this decision was made.
“Maybe you don’t have internet access,” Heans said. “There are holes in the Internet everywhere. You can always rely on the book.
It’s a book that dozens of New Brunswick tourism businesses advertise in every year, including Heans.
“This classified ad that I have cost maybe $ 3,500 a year, but it worked for us,” he said. “The things that work for you, you hate to lose them. “
The printed guide gets lost in the transition to online marketing. The government also expects to save over $ 600,000 in printing costs.
Massachusetts resident Dick Bauer says he would like to have a choice.
“Touring books, I like to look at them, but I also look at the internet,” he said. “But I wouldn’t be happy if I had to rely solely on the Internet.”
Some tourists also take them home and consider the book as a souvenir, or perhaps pass it on to a friend or relative.
Now this year’s edition can also be considered a collector’s edition.
With files from Mike Cameron of CTV Atlantic.